https://realtechtalk.com/Cisco_IP_Phone_How_To_Reset_To_Factory_Settings_Instructions_CP_9971_8800_8900_8845_8851_8841_8831_7961_7960_7945_7942_7941_7940-2212-articles
https://realtechtalk.com/How_to_Reset_CIPC_Cisco_IP_Communicator_for_CME_CUCM_CallManager-2503-articles
Under Tools go to Service Activation.
Enable "CallManger" and "tftp" in order for phones to register.
The format is SEPMACADDRESS
cisco, unified, communication, cucm, phonesstep, dn,